Luke G McDade is a creative director and strategist with a sharp eye for clarity, culture, and impact. With a background rooted in design thinking and brand storytelling, Luke helps ideas take shape — from abstract concepts to actionable campaigns. Whether guiding creative teams or mapping strategic direction, his approach balances intuition with intention. Every project is an opportunity to build meaning, align vision, and leave a mark that lasts.

The website you're browsing was entirely self-built — a reflection of the same mindset he brings to his work: thoughtful, hands-on, and design-conscious. It’s more than a portfolio; it’s a statement of independence, precision, and personal craft. If you're looking for someone who can see both the bigger picture and the smallest detail, you're in the right place.